European Android Fashion Games Q4 2020: A Sensor Tower Report

The final quarter of 2020 showed significant activity in the fashion gaming category on the Android platform in Europe. Sensor Tower provides detailed insights into the performance of the top five fashion games, with a focus on downloads and weekly active users. Here's a look at how these stylish apps fared.

Project Makeover by Magic Tavern, Inc., experienced a remarkable surge in downloads, jumping from a modest 32K in early October to an impressive 919K by the end of December. Weekly active users followed a similar trend, soaring from around 37K in mid-November to over 1.2M by the year's end. Revenue also saw a dramatic increase, reaching around $451K in the last week of December.

Crowdstar Inc's Covet Fashion: Dress Up Game showed a more stable pattern, with weekly revenue figures fluctuating around the $70K to $100K range throughout the quarter. Downloads saw a peak of 41K in late November, while weekly active users peaked at around 180K in mid-November before settling to 164K towards the close of December.

Denmark's MovieStarPlanet ApS brought us MovieStarPlanet, which maintained a consistent revenue stream peaking at $33K in the last week of December. Download numbers remained steady, hovering around the 20K to 28K range, with weekly active users ending the year at around 157K.

From CrazyLabs LTD, Super Stylist Fashion Makeover saw significant engagement, with downloads peaking at 175K in the final week of December. Active users showed a slight increase over the quarter, ending at over 1.4M. Revenue figures also grew, reaching approximately $29K by year-end.

Lastly, Avatar Life - Love Metaverse by 101XP LIMITED, witnessed a steady increase in downloads, ending the year with 45K in the last week of December. Weekly active users climbed modestly to reach over 315K. Revenue trends also saw an upward trajectory, concluding the quarter at around $27K.

For more in-depth insights into the performance of these and other mobile applications, Sensor Tower's comprehensive data and analytics platform is the go-to source for market intelligence.